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Utrecht, August 2026<\/i><\/b> – On 12 August, the EU’s Packaging and Packaging Waste Regulation (PPWR) becomes applicable across all 27 Member States. Fair Resource Foundation (FRF) celebrates this day as the moment Europe finally starts turning off the tap on throwaway packaging, setting course towards less packaging and reuse systems. <\/span><\/p>\n Today, for the first time, prevention and reuse become legally binding targets of EU packaging law. Deceptive partially empty packaging will be forbidden. As of now, PFAS are officially banned from food-contact packaging. <\/span><\/p>\n Chlo\u00e9 Schwizgebel: \u201c<\/span>This is a win for us as consumers, for sustainable businesses and for our planet. It\u2019s the first of a series of important measures towards better packaging systems with less packaging, more reusables and easier to recycle packaging <\/span><\/i>“.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.24.3″ _module_preset=”default” background_color=”#FFFFFF” z_index=”99″ width_tablet=”90%” width_phone=”90%” width_last_edited=”on|phone” max_width=”90%” max_width_tablet=”90%” max_width_phone=”90%” max_width_last_edited=”on|tablet” custom_margin=”||||false|false” custom_padding=”2%|5%|2%|5%|true|true” custom_padding_tablet=”2%||0%||false|true” custom_padding_phone=”2%||0%||false|true” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.2″ _module_preset=”default” z_index=”99″ global_colors_info=”{}”][et_pb_image src=”https:\/\/fairresourcefoundation.org\/wp-content\/uploads\/2026\/08\/packaging-ppwr-single-use-scaled.jpg” title_text=”packaging-ppwr-single-use” url_new_window=”on” _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”0%||0%||true|false” border_radii=”on|30px|30px|30px|30px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.22.0″ _module_preset=”default” z_index=”99″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font=”Soulcraft Wide|||on|||||” header_2_line_height=”1.5em” header_3_font=”Soulcraft Wide||||||||” header_3_text_color=”gcid-77784515-52da-45c3-b038-e5c2d51b4bf9″ header_3_font_size=”1.8vw” header_3_line_height=”1.3em” custom_margin=”0px||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”-20px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” header_3_font_size_tablet=”4vw” header_3_font_size_phone=”5vw” header_3_font_size_last_edited=”on|phone” global_colors_info=”{%22gcid-77784515-52da-45c3-b038-e5c2d51b4bf9%22:%91%22header_2_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}”]<\/p>\n Schwizgebel: \u201c<\/span>But let\u2019s put the record straight, this day should have come sooner, and the measures should have gone further<\/span><\/i>“. When the European Commission first <\/span> proposed<\/span><\/a> this Regulation in November 2022, it was designed to seriously cut Europe’s record and rising levels of packaging waste. What followed was one of the most <\/span> aggressive lobbying<\/span><\/a> campaigns European environmental law has seen in years. What survived the European \u201cTrilogue\u201d negotiations was a smaller, more cautious set of obligations than campaigners had fought for – but obligations nonetheless. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.24.3″ _module_preset=”default” background_color=”#FFFFFF” z_index=”99″ width_tablet=”90%” width_phone=”90%” width_last_edited=”on|phone” max_width=”90%” max_width_tablet=”90%” max_width_phone=”90%” max_width_last_edited=”on|tablet” custom_margin=”||||false|false” custom_padding=”2%|5%|2%|5%|true|true” custom_padding_tablet=”2%||0%||false|true” custom_padding_phone=”2%||0%||false|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.2″ _module_preset=”default” z_index=”99″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font=”Soulcraft Wide|||on|||||” header_2_line_height=”1.5em” header_3_font=”Soulcraft Wide||||||||” header_3_text_color=”gcid-77784515-52da-45c3-b038-e5c2d51b4bf9″ header_3_font_size=”1.8vw” header_3_line_height=”1.3em” custom_margin=”0px||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px||||false|false” header_3_font_size_tablet=”4vw” header_3_font_size_phone=”5vw” header_3_font_size_last_edited=”on|phone” custom_css_free_form=”.selector .et_pb_text_inner ul {|| font-family: greycliff-cf, sans-serif!important;||font-weight: 400!important;||}” global_colors_info=”{%22gcid-77784515-52da-45c3-b038-e5c2d51b4bf9%22:%91%22header_2_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}”]<\/p>\n That prevention, reuse, and deposit return systems remain in the Regulation at all is because civil society did not let go. FRF, alongside more than 50 partner organisations across Europe, spent years holding front against the packaging industry\u2019s hard work to strip this legislation down (<\/span>March 2023<\/span><\/a>,<\/span> February 2024<\/span><\/a>,<\/span> November 2025<\/span><\/a>). Today’s application date proves that sustained pressure works – and that it must continue.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font=”Soulcraft Wide|||on|||||” header_2_line_height=”1.5em” header_3_font=”Soulcraft Wide||||||||” header_3_text_color=”gcid-77784515-52da-45c3-b038-e5c2d51b4bf9″ header_3_font_size=”1.8vw” header_3_line_height=”1.3em” custom_margin=”0px||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px||||false|false” header_3_font_size_tablet=”4vw” header_3_font_size_phone=”5vw” header_3_font_size_last_edited=”on|phone” custom_css_free_form=”.selector .et_pb_text_inner ul {|| font-family: greycliff-cf, sans-serif!important;||font-weight: 400!important;||}” global_colors_info=”{%22gcid-77784515-52da-45c3-b038-e5c2d51b4bf9%22:%91%22header_2_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}”]<\/p>\n With almost 70 articles, PPWR is a massive Regulation with targets going from prevention, reuse, and separate collection measures to recycling and labelling criteria. Some of the positive changes brought by this new legislation include: <\/span><\/p>\n <\/p>\n <\/p>\n<\/li>\n <\/p>\n<\/li>\n <\/p>\n<\/li>\n <\/p>\n<\/li>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.24.3″ _module_preset=”default” background_color=”#FFFFFF” z_index=”99″ width_tablet=”90%” width_phone=”90%” width_last_edited=”on|phone” max_width=”90%” max_width_tablet=”90%” max_width_phone=”90%” max_width_last_edited=”on|tablet” custom_margin=”||||false|false” custom_padding=”2%|5%|2%|5%|true|true” custom_padding_tablet=”2%||0%||false|true” custom_padding_phone=”2%||0%||false|true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.21.2″ _module_preset=”default” z_index=”99″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font=”Soulcraft Wide|||on|||||” header_2_line_height=”1.5em” header_3_font=”Soulcraft Wide||||||||” header_3_text_color=”gcid-77784515-52da-45c3-b038-e5c2d51b4bf9″ header_3_font_size=”1.8vw” header_3_line_height=”1.3em” custom_margin=”0px||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”-20px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” header_3_font_size_tablet=”4vw” header_3_font_size_phone=”5vw” header_3_font_size_last_edited=”on|phone” global_colors_info=”{%22gcid-77784515-52da-45c3-b038-e5c2d51b4bf9%22:%91%22header_2_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}”]<\/p>\n The EU is now the first major market in the world to make prevention, reuse, proper recycling and separate collection the norm across the European market. That despite years of lobbying of the industry to prevent those targets to be set. There is still a long road ahead with secondary legislation to be decided upon, and application success which will depend upon economic operators and Member States work, but this is a significant step in the right direction.<\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.22.0″ _module_preset=”default” z_index=”99″ global_colors_info=”{}”][et_pb_image src=”https:\/\/fairresourcefoundation.org\/wp-content\/uploads\/2024\/08\/Gent_kombaq_hergebruik_in_belgie.jpg” title_text=”Gent_kombaq_hergebruik_in_belgie” url_new_window=”on” _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”0%||0%||true|false” border_radii=”on|30px|30px|30px|30px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font=”Soulcraft Wide|||on|||||” header_2_line_height=”1.5em” header_3_font=”Soulcraft Wide||||||||” header_3_text_color=”gcid-77784515-52da-45c3-b038-e5c2d51b4bf9″ header_3_font_size=”1.8vw” header_3_line_height=”1.3em” custom_margin=”0px||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”-20px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” header_3_font_size_tablet=”4vw” header_3_font_size_phone=”5vw” header_3_font_size_last_edited=”on|phone” global_colors_info=”{%22gcid-77784515-52da-45c3-b038-e5c2d51b4bf9%22:%91%22header_2_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}”]<\/p>\n Image: reusable takeaway packaging in Ghent as part of the RSVP \u2018Kombak Project\u2019<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.24.3″ _module_preset=”default” background_color=”#FFFFFF” z_index=”99″ width_tablet=”90%” width_phone=”90%” width_last_edited=”on|phone” max_width=”90%” max_width_tablet=”90%” max_width_phone=”90%” max_width_last_edited=”on|tablet” custom_margin=”||||false|false” custom_padding=”2%|5%|2%|5%|true|true” custom_padding_tablet=”2%||0%||false|true” custom_padding_phone=”2%||0%||false|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.2″ _module_preset=”default” z_index=”99″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font=”Soulcraft Wide|||on|||||” header_2_line_height=”1.5em” header_3_font=”Soulcraft Wide||||||||” header_3_text_color=”gcid-77784515-52da-45c3-b038-e5c2d51b4bf9″ header_3_font_size=”1.8vw” header_3_line_height=”1.3em” custom_margin=”0px||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px||||false|false” header_3_font_size_tablet=”4vw” header_3_font_size_phone=”5vw” header_3_font_size_last_edited=”on|phone” custom_css_free_form=”.selector .et_pb_text_inner ul {|| font-family: greycliff-cf, sans-serif!important;||font-weight: 400!important;||}” global_colors_info=”{%22gcid-77784515-52da-45c3-b038-e5c2d51b4bf9%22:%91%22header_2_text_color%22,%22text_text_color%22,%22header_3_text_color%22%93}”]<\/p>\n FRF, with many other organizations, has been working for years on the practical implementation through projects such as <\/span>Mission Reuse<\/span><\/a>, the Reuse Vanguard Project (<\/span>RSVP<\/span><\/a>) and, more recently,<\/span> Circulandia<\/span><\/a> and<\/span> Interpool<\/span><\/a>. This regulation creates a more level-playing field for circular European businesses working on sustainable packaging and fosters the deployment and implementation of such projects. We need enforceable rules to support circular businesses and the European Circular Economy. This is also a great signal to invite other regions to follow the steps of Europe.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” background_color=”#FFFFFF” z_index=”99″ width_tablet=”90%” width_phone=”90%” width_last_edited=”on|desktop” max_width=”80%” max_width_tablet=”90%” max_width_phone=”90%” max_width_last_edited=”on|tablet” custom_margin=”||||false|false” custom_padding=”0%|5%|2%|5%|false|false” border_radii=”off|||30px|30px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.2″ _module_preset=”default” z_index=”99″ global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”Soulcraft Wide||||||||” header_3_font=”||||on|||gcid-77784515-52da-45c3-b038-e5c2d51b4bf9|” header_3_text_color=”#1C2953″ header_3_font_size=”20px” text_orientation=”center” custom_margin=”||5px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text 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Fair Resource Foundation (FRF) celebrates this day as the moment Europe finally starts turning off the tap on throwaway packaging, setting course towards less packaging and reuse systems. Today, for the first time, […]<\/p>\n","protected":false},"author":16,"featured_media":23958358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3254],"tags":[3309,3341],"dipi_cpt_category":[],"published_year":[3497,3511],"class_list":["post-23958348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-legislation","tag-packaging","tag-ppwr-en","published_year-3497","published_year-2026-en"],"acf":[],"yoast_head":"\nWon despite of the packaging lobby<\/h2>\n
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What can we expect going forward?<\/h2>\n
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<\/span>\u00a0<\/li>\nRelated Tags<\/h3>\n
More on this topic<\/h2>\n