Coca-Cola positive about deposit-return scheme?

Coca-Cola's marketing has recently put a striking emphasis on its environmental achievements, now also including deposits on bottles and crates. At the world's largest producer of soft drinks and mega-consumer of plastic packaging, people are not only working proactively on lighter bottles made of better materials, but a warmer wind also seems to have been blowing since last year when it comes to the deposit scheme through which they make their greatest environmental contribution.

At the end of last year, Coca-Cola's marketing machine generated positive news about bottle deposits as part of the Serious Request event. From the Glass House in Eindhoven, a campaign was launched to collect Coca-Cola bottles and thus donate the deposit plus an additional contribution to charity. A significant step in Coca-Cola's marketing, which previously preferred not to be associated with empty bottles and waste. In Germany, on 17 February, a public campaign was launched under the title "Kurt, die Kiste". This focusses not only on the convenience, but also the environmental friendliness of the deposit crate with deposit bottles. "Wir sind einer der führenden Mehrweganbieter und setzen auch weiter auf diese umweltfreundlichen Verpackungen," said Hendrik Steckhan, director of Coca-Cola GmbH in Germany. In 2010, Coca-Cola sold approximately 70% of its volume to end users in 'mehrweg' (refillable) deposit bottles. As early as 1929, Coca-Cola introduced the Mehrweg deposit system in Germany. The company also developed the lightweight PET Mehrweg bottle in Germany and was the first to introduce it to the market (according to the company).

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