Three months before the introduction of new European legislation aimed at reducing single-use packaging, increasing reuse and banning toxic PFAS in food packaging (the Packaging and Packaging Waste Regulation, PPWR), multinationals are attempting to block the rules. Whilst the world is increasingly overwhelmed by packaging waste, 138 CEOs – including those of Heineken, McDonald’s, Coca-Cola, Red Bull, Mondeléz and Kraft Heinz – are once again lobbying via a leaked letter to the European Commission, European Parliament and European Council. They are once again calling for a delay and watering down of these important rules due to ‘ambiguities’. But our health and environment cannot wait for multibillion-euro companies that struggle with change. Therefore, together with more than 160 NGOs, we are calling on the European Commission not to give in to these companies.